There’s a lot of talk about AI — and even more about tools like Microsoft Copilot and ChatGPT. But there’s a big difference between having access to AI and having AI that actually understands your digital reality. For anyone working with Optimizely CMS, CMP, DAM, or the full suite, Opal can become a key player. It’s not just another tool that generates text — it’s an intelligence engine built for your workflows, your language, and your customers. Here are five reasons why Opal should be a natural part of your digital strategy in the coming year.
Why Opal Belongs on Every Digital Leader’s Agenda — Top 5 Reasons
There’s a lot of talk about AI — and even more about tools like Microsoft Copilot and ChatGPT. But there’s a big difference between having access to AI and having AI that actually understands your digital reality.
For anyone working with Optimizely CMS, CMP, DAM, or the full suite, Opal can become a key player. It’s not just another tool that generates text — it’s an intelligence engine built for your workflows, your language, and your customers.
Here are five reasons why Opal should be a natural part of your digital strategy in the coming year.
1. Full control of your data – AI that follows your rules
Unlike services such as Copilot and ChatGPT, where data is processed in external clouds, Opal is built to run entirely within Optimizely’s secure environment.
- No customer data is shared with third parties
- No content is used for model training
- Full compliance with GDPR and Schrems II
You get the power of AI — without sacrificing data sovereignty.
2. Ready-made agents – built for digital teams
Copilot helps you write documents. Opal helps you create better digital experiences.
Opal comes with pre-trained agents tailored to common needs:
- WCAG Agent: analyzes accessibility in real time
- GEO/AEO Agent: optimizes for both search engines and AI-driven results
- Analytics Agent: connects directly to GA4 and highlights what actually works
You can also build your own custom agents based on your tone of voice, workflows, and goals — directly inside the platform.
3. Content that sounds like you — every time
Opal isn’t just “good at writing.” It understands your tone of voice, language, and brand guidelines — because it’s trained on your content.
That means every AI-generated asset can be reviewed, edited, and approved within Optimizely’s standard workflows. No switching tools, no copy-paste chaos — just smarter production directly inside your CMS or CMP.
The result? A brand voice that stays consistent — no matter who hits “publish.”
4. Multiple languages — same quality and tone
Publishing across several markets? Then you know how hard it is to make translations feel “right.”
With Opal, you train the model on your terminology, concepts, and stylistic rules — ensuring every translation automatically matches your language. The results:
- Far less manual rework
- Better SEO structure in every language
- A unified brand — even internationally
5. Easier to get started than you think
Using Copilot often requires licenses, integrations, and policy approvals.
To try Opal, all you need is to install a NuGet package.
Optimizely even includes 200 credits per month for free — enough to start creating, translating, and analyzing real content in live environments.
A word of caution, though: once you’ve tried it, you may not want to work without it.
Simply put: AI that works the way you do
Opal isn’t “another AI tool.” It’s Optimizely’s intelligence engine — built to empower digital teams without compromising on security, quality, or workflows.
- AI that understands your tone of voice
- Agents trained on your content
- Integrated into your existing processes
- Full control of your data and language
Want to see how Opal works in your environment?
Get in touch with our Optimizely team — we’d be happy to show you how to get started and create value from day one.
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Optimizely Opal is the next step in Optimizely’s commitment to intelligent digital development. Rather than being just another standalone tool, Opal acts as a layer of AI intelligence that amplifies the value of the entire Optimizely platform — from content creation to personalization and experimentation.
AI is rewriting the rules — and creating a clear advantage for those who adapt. As Google, Perplexity, and ChatGPT take over the act of summarizing the web, visibility isn’t just about rankings anymore. It’s about whether AI understands you — and chooses to cite you. Brands that learn to speak AI’s language will dominate the new search economy.